FC Bengaluru United and Sevilla FC nominated for Best Internationalisation Strategy by the WFS Awards

by Arjun Bangde September 5, 2021

~ The ceremony will take place on 22 September at the Wanda Metropolitano in Madrid ~

Bengaluru, 4th September 2021: FC Bengaluru United and Spanish LaLiga side Sevilla FC have been nominated for the Best Internationalisation Strategy by the prestigious World Football Summit Awards. The two clubs have been nominated for the award alongside LaLiga outfit Valencia CF and Premier League team Everton FC. The winner of the Best Internationalisation Strategy award, presented by Deloitte, will be announced on 9 September and will receive the trophy during a ceremony on day one of WFS Europe at Madrid’s Wanda Metropolitano on 22 September.

Since their inception in 2018, FC Bengaluru United have been on a robust growth trajectory, both on and off the field. They impressed with a strong showing in the I-League Qualifiers in 2020, and earlier this year, were crowned BDFA Super Division League Champions. In what is a strong testimony to their growing process, FC Bengaluru United have been invited to participate in the Durand Cup, Asia’s oldest football tournament, beginning in the first week of September in Kolkata, along with other top-flight Indian football clubs. The club has also garnered praise for their holistic vision of promoting the sport right from the grassroots.

In January this year, FC Bengaluru United announced their partnership with LaLiga giants Sevilla FC, a five-year agreement, which focuses on technological innovation, development and projects in the sport as well as increasing the Spanish football club’s footprint in one of the world’s most vibrant and rapidly growing football markets.

“We are extremely excited and honoured to be nominated for the Best Internationalisation Strategy by the World Football Summit Awards,” said Gaurav Manchanda, FC Bengaluru United and Nimida Sports Founder. “Our partnership with Sevilla FC marked an important milestone in the way the game of football can grow and expand its horizons. Knowledge exchange and bringing the game close to its fans are just some of the key aspects that such partnerships look to achieve. We are delighted that our joint vision to grow the game with Sevilla FC has been recognised on such a prestigious platform.

Created in 2017, the WFS Awards recognise and reward the work carried out by professionals in the different fields and sectors of the football industry. Previous winners of the award include LaLiga and RC Celta Vigo. The winner of the award is judged on the basis of their presence in new markets, business scalability, brand expansion, new sources of income, business diversification, use of technology involved to develop and implement the strategy as well as CSR initiatives involved in this strategy.

Sevilla FC president José Castro was delighted with the nomination: “It is clear that we are taking the right steps in terms of internationalisation. Partnering with FC Bengaluru United meant our entry into the Indian market, which we had set as a strategic objective within our international expansion plan, and now this prestigious nomination clearly endorses our commitment to international growth.”

About Nimida Sports

Nimida Sports is the sports arm of the Nimida Group. Nimida Sports was set up in 2019 with a focus on developing sporting talent via a grassroots structure and providing a defined progression pathway for a sports person onto the national stage. With an emphasis on team sports such as Football, Hockey, Cricket and Basketball the company has set up academies and teams in Bengaluru, centered around local player development programs. The goal is to ensure the best that come through will be on par with the best in the country. The group owns Football Club Bengaluru United that competes in the I-League 2nd Division.

About WORLD FOOTBALL SUMMIT: WHERE THE FOOTBALL INDUSTRY MEETS

World Football Summit is where the football industry’s leading stakeholders meet to shape the future of the beautiful game. Our platform has evolved from an annual gathering held in Madrid, focused on the European market, to a growing series of events that cover the challenges and opportunities of the different regions and sectors in this thriving industry. WFS is powered by a global community of influential professionals sharing a unique passion for the business of sports and a mission to spark discussion, share knowledge and promote innovation to drive progress for the game and the industry.

About Sevilla FC

Sevilla FC is the second oldest football club in Spain and the oldest in La Liga. The team is the most celebrated and important club in Andalusia and the South of Spain, as well as the only continental title-holder in the Andalusia region.  Sevilla FC rank fifth in La Liga’s all-time historic rankings and also rank fifth in UEFA Champions League matches played by Spanish teams.

Sevilla FC also has an impressive list of honors: one La Liga title (45/46), five Spanish Cups (1935, 1939, 1948, 2007 and 2010), one Spanish Supercup (2007), six UEFA Europa Leagues (2006, 2007, 2014, 2015, 2016 and 2020) and one European Supercup (2006). Sevilla FC are the kings of the UEFA Europa League, with an unmatched six titles to their name.

Sevilla FC’s home, the Ramón Sánchez-Pizjuán, is one of the temples of world football. With more than sixty years of history, it is the lucky stadium for Spanish national team, who have never lost on its soil. The Ramón Sánchez-Pizjuán also hosted the historic 1982 World Cup semi-final between Germany and France and the final of the 1986 UEFA Champions League between Steaua Bucharest and FC Barcelona. The Sánchez-Pizjuán is also in the running to host the final of the UEFA Europa League in 2022.

CREDITS- BENGALURU UNITED MEDIA

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