Kingfisher looks for ‘Good times’ in Indian Super League
The King of Good Times – Kingfisher premium announced their association with two Indian Super League sides as a good times sponsor.
While FC Goa has been a force to reckon with in the ISL tournament, Bengaluru FC has been a top performer in the I-League and the only Indian club to reach the final of a continental competition. The Ten team football tournament which is in its fourth year will kick off on November 17, 2017 with Kingfisher Premium as the Good Times sponsor for these two teams.
Bringing the good times to football fans, Kingfisher will connect the Football enthusiasts through this association and develop a strong brand presence through various engaging activities. Football fan bases of the teams are ever increasing and are always enthusiastic about new associations and Kingfisher is excited to bring fans together through this partnership.
Speaking on the association, Mr. Samar Singh Sheikhawat, Chief Marketing Officer, United Breweries Limited, said: “Kingfisher is known to associate with most of the major sporting events in the country and our long standing associations have helped us build a strong connect with our consumers. We see that football fever is catching up in the country and we would like to be a contributing factor in celebrating the glory of this amazing sport. We are extremely proud to be associated with two of the top franchises in the Indian Super League and our association aims to bring fans closer to the sport of football through the ‘Good Times’ experience that Kingfisher provides.”
Akshay Tandon, President, FC Goa, said: “We are pleased to get Kingfisher on board as a Principal Sponsor. The commercial appeal of Indian football is growing year-on-year and we are extremely happy to partner with a vibrant brand like Kingfisher, which embodies the spirit of Goa. Our association will elevate the experience for all FC Goa fans around the world with interesting activations and immersive content. Our endeavor is to derive maximum value for Kingfisher and our fans through our multi-year association.”
Bengaluru FC, COO, Mustafa Ghouse said the association was a perfect fit: “We’ve always given our fans something to celebrate about in winning four major titles in as many years of our existence. The Fortress is known for creating a terrific atmosphere and in so many ways, Kingfisher aligns with what Bengaluru FC has gone on to represent.”
As part of its association with the teams, Kingfisher will execute a 360-degree campaign with robust ATL elements like digital media & print advertising accompanied by on-ground presence at the matches and social media activation.
Also Read: Key Stories: Kerala Blasters vs ATK
Follow us on Twitter and Facebook for more updates on Indian Football
MFA / MFA Elite Premier League
MYJGMSC Crowned Champions with a dramatic win over MH Oranje FC
In the heart of Mumbai’s football scene, MYJGMSC achieved a remarkable feat by becoming champions of the Mumbai Premier League in their debut season itself. This is no small accomplishment,…
Bengaluru FC’s focus on youth football is the reason behind our success in the RFDL: Coach Bibiano Fernandes
Mumbai, April 25: For the third season in a row, Bengaluru FC have qualified for the National Championship of the Reliance Foundation Development League (RFDL). The Blues are two-time defending…
I-League 2: Mumbai Derby turns into a Survival Race Between MH Oranje FC and Kenkre FC.
The final matchday of the I-League 2 is set for an intense showdown as MH Oranje FC takes on Kenkre FC in the Mumbai derby. The match, scheduled for 27th…
Indian Super League announces tentative venues for the 2023 – 2024 Final
Mumbai, April 23: The Indian Super League (ISL) today announced that the 2023-24 season final scheduled on Saturday, 4th May will be played at the home ground of the higher ranked team in the…
Chembur United – JFC ride on Pradnesh’s late stunner to beat Carmelites FC 1-0.
In a thrilling MFA 1st Div encounter between Chembur United (JupiterFC) and Carmelites FC, the game saw both teams create several scoring opportunities, but a late goal by Chembur United…
Rahul Bheke: Players from the Reliance Foundation Development League are performing really well in the ISL
Mumbai, 26 April, 2024: Mumbai City FC captain Rahul Bheke has appreciated the Reliance Foundation Development League (RFDL) for building a channel of players for Indian Super League (ISL) clubs…
Odisha FC strike first blow with 2-1 comeback win in semis against Mohun Bagan Super Giant
Bhubaneswar, April 23: Odisha FC secured a 2-1 victory against the Mohun Bagan Super Giant (MBSG) at the Kalinga Stadium in Bhubaneswar in the first leg of their semi-final fixture…
AIFF Records Historic Rise in Women’s Footballers
~ President Kalyan Chaubey credits it to the introduction of ‘IWL-2’, – a second tier competition to professionalise women’s football ~ A ‘home-and-away’ format for top tier and availability of…
Mumbai City FC produce miraculous comeback to seize victory in semi-final clash against FC Goa
Goa, April 24: Mumbai City FC inspired a sensational late resurgence to come back from 2-0 down to win the first leg of their semi-final fixture against FC Goa by…
Intrigue and rivalry heats up as FC Goa bank on positive momentum to stop Mumbai City FC in their tracks
Goa, April 23: FC Goa will host Mumbai City FC in the first leg of their semi-final fixture of the Indian Super League (ISL) 2023-24 on April 24, Wednesday, at 7:30…
SSE BFC to conduct trials for U9 to U17 age group players
SSE BFC Soccer School will be conducting fresh trials this month for players aged below 17 to be part of their football program SSE BFC Soccer Schools is a football…
India Khelo Football Season 3 Trials for Mumbai and Thane are here
India Khelo Football (IKF) is back with Season 3 of its widely acclaimed trials with an aim to cover more than 50 cities this time around. After the resounding success…
Feature / Recommended / Trials
Mastering the Art of Football Trials: Key Pre-Trial Factors to Keep in Mind
Football trials are a critical juncture for aspiring players to showcase their skills and secure a spot in a team. To maximize your chances of success, it’s essential to tailor your approach based on your playing position as well as keeping in mind a few pre-trial factors.
Somaiya Sports Academy to conduct trials for MFA 2nd Division campaign
Somaiya Sports Academy is looking for passionate young football players for the Somaiya Sports Academy Football Team to compete in the MFA 2nd Division League 2023-2024. If selected, you will…
BFC Soccer Schools – Mumbai to conduct trials for U14 & U16 Girls
The BFC Soccer Schools Elite team girls’ trials are coming up in search of talented players from the U14 to U16 (Born 2009 and after) age groups into the club’s…
Opportunity to make the team: U.K.M. Kothrud FC conducts selection trials for girls team
Pune-based U.K.M. Kothrud FC has announced that they will be conducting selection trials for their girl’s team on 15th January 2023 The club welcomes all players to come and showcase…
The Sunday Football League Season 4 is back
The Sunday Football League is back with its fourth season, and it’s shaping up to be the best one yet. With eight talented teams competing at the Kes Kandivali turf, there…
BFC Soccer Schools Elite team trials in Feb
Bengaluru FC launched their Mumbai program last season with the Soccer Schools and Elite programs with its local partner Soccer Schools of Excellence (SSE). Bengaluru Football Club is a professional club…
India Khelo Football Season 2 Trials in Mumbai: A Chance to Kickstart Your Football Career
After conducting trials in 34 cities & villages across India, India Khelo Football is coming to Mumbai to hunt talent on 7th January. India Khelo Football kickstarted its season 2…
MFA / MFA Elite Premier League / Trials
Mumbai Customs to conduct trials for Elite League
Former champions Mumbai Customs will be holding open trials for the upcoming MFA Elite Corporate League (Elite Division) The 2019 MFA Elite Division champions Mumbai Customs are conducting open trials…