Women’s football clubs take part in online UEFA Marketing Workshop

As women’s football in India continues to move forward together, a marketing workshop under the UEFA Assist Programme was organized virtually for representatives from women’s football clubs across the country on Friday (June 18, 2021).

47 participants took part in the online event, which was also attended by Ms. Hesterine De Reus, UEFA Assist Expert; Mr. Chris Milnes, International Relations Project Specialist, UEFA; Ms. Bai Lili, Head of Women’s Football, AFC, along with other representatives from UEFA, AFC and AIFF.

The three-and-a-half-hour long comprehensive session opened with an address from Mr. Kushal Das, General Secretary, AIFF, who talked about the ‘important role’ of women’s football and sport in general, along with its ‘tremendous potential’.

“I’m very happy to be a part of this workshop. Women’s football has a very important role to play in the overall strategic plan of the federation and that is the reason for us to be hosting the upcoming AFC Women’s Asian Cup and FIFA U-17 Women’s World Cup in 2022, and developing the Hero Indian Women’s League. We are also taking part in the AFC Women’s Club Championship 2021 Pilot Tournament along with the introduction of Club Licensing for women’s teams, which is a critical objective,” Mr. Das averred.

He continued, “Development of the women’s game is vital — in football and all sports in general as it plays a very important role in society, and the AIFF is very cognizant of this fact. Things are looking very positive and optimistic, and it is important for the clubs and stakeholders to understand the importance we give to women’s football. India has tremendous potential in women’s football and clubs have an important role in taking it forward.”

The interactive workshop was conducted by Mr. Geoff Wilson, UEFA Assist Expert. It kicked off by covering the various elements of a marketing plan, such as defining objectives, defining the target market, developing the brand, tone of voice, resources and budgeting, creating a timeline, etc.

The participants exchanged thoughts and suggestions actively, as they discussed numerous topics and ideas to increase fan engagement, building communities, developing brand identity, improving the matchday experience for fans, developing players as influencers, and generating income through sponsorships and other streams.

Mr. Sunando Dhar, CEO Leagues, AIFF, issued the closing address and talked about the future plans of providing a structure for women’s football right from the age of six to the senior level.

“I thank our friends from UEFA and AFC for sharing their experience and expertise with the clubs. Such workshops help everyone and I hope the clubs have learned a lot from this experience. Women’s football is something we are very focused on and we understand its potential in Indian football. We hope to build on this and continue moving forward together from here,” Mr. Dhar stated.

“The Hero IWL is developing as a league with every edition and we are trying to improve the league in terms of the number of teams, matches and duration — making it a bigger and better event every year. After U17s, we plan to introduce age-category leagues in the future as well for U13 and U15s. The U6-U12 age category comes under the Golden Baby Leagues, which has just started and already saw the participation of girls double in one year. We aim to keep increasing female participation at all levels and form a structure right from U6 to the Hero IWL,” he concluded.



For Trial related updates: Latest trials updates in Mumbai Football

Also Read: DSouza FA dreams and achieves big in 5 years

Follow us on FacebookTwitter, and Instagram for all the latest happenings in the world of Indian football

SSE BFC to conduct trials for U9 to U17 age group players

SSE BFC Soccer School will be conducting fresh trials this month for players aged below 17 to be part of their football program SSE BFC Soccer Schools is a football…


India Khelo Football Season 3 Trials for Mumbai and Thane are here

India Khelo Football (IKF) is back with Season 3 of its widely acclaimed trials with an aim to cover more than 50 cities this time around. After the resounding success…


Mastering the Art of Football Trials: Key Pre-Trial Factors to Keep in Mind

Football trials are a critical juncture for aspiring players to showcase their skills and secure a spot in a team. To maximize your chances of success, it’s essential to tailor your approach based on your playing position as well as keeping in mind a few pre-trial factors.


Somaiya Sports Academy to conduct trials for MFA 2nd Division campaign

Somaiya Sports Academy is looking for passionate young football players for the Somaiya Sports Academy Football Team to compete in the MFA 2nd Division League 2023-2024. If selected, you will…


BFC Soccer Schools – Mumbai to conduct trials for U14 & U16 Girls

The BFC Soccer Schools Elite team girls’ trials are coming up in search of talented players from the U14 to U16 (Born 2009 and after) age groups into the club’s…


Opportunity to make the team: U.K.M. Kothrud FC conducts selection trials for girls team

Pune-based U.K.M. Kothrud FC has announced that they will be conducting selection trials for their girl’s team on 15th January 2023 The club welcomes all players to come and showcase…


The Sunday Football League Season 4 is back

The Sunday Football League is back with its fourth season, and it’s shaping up to be the best one yet. With eight talented teams competing at the Kes Kandivali turf, there…


BFC Soccer Schools Elite team trials in Feb

Bengaluru FC launched their Mumbai program last season with the Soccer Schools and Elite programs with its local partner Soccer Schools of Excellence (SSE).  Bengaluru Football Club is a professional club…


India Khelo Football Season 2 Trials in Mumbai: A Chance to Kickstart Your Football Career

After conducting trials in 34 cities & villages across India, India Khelo Football is coming to Mumbai to hunt talent on 7th January. India Khelo Football kickstarted its season 2…


Mumbai Customs to conduct trials for Elite League

Former champions Mumbai Customs will be holding open trials for the upcoming MFA Elite Corporate League (Elite Division) The 2019 MFA Elite Division champions Mumbai Customs are conducting open trials…