AIFF announces Reliance Retail’s Performax Activewear as official kit sponsor for the Indian football team
Mumbai, September 7, 2023: Performax, a high-performance and technically advanced sportswear brand from Reliance Retail’s wide-ranging fashion and lifestyle portfolio, has partnered with the All India Football Federation (AIFF) to become the official kit and merchandise sponsor of the Indian football team.
The multi-year partnership will not only give Performax, a leading homegrown sportswear brand, exclusive rights to manufacture kits across all formats of the game but will also make it the sole supplier for all match, travel and training wear for the AIFF, including men’s, women’s and youth teams. In addition, as the merchandise sponsor, Performax will also hold the rights to manufacture and retail these products.
The Blue Tigers will debut the striking new kit during the 49th King’s Cup 2023 being held in Thailand between September 7 and 10. Team India is set to kick off the tournament by taking on Iraq today.
Speaking on the partnership, Akhilesh Prasad, President & CEO, Reliance Retail – Fashion & Lifestyle, said, “We are very happy to announce our association with AIFF. Football has great potential in India and we will see the Indian football team gain prominence in years to come. This partnership is in line with our aspiration to make sports accessible in India through Performax.”
As a sport for the masses, the beautiful game cuts across boundaries and demographics to attract hundreds of millions of passionate fans from all corners of the country. With several international-quality tournaments and facilities currently active in India, including the Indian Super League (ISL) and Reliance Foundation Young Champs (RFYC) academy, football is set to attract more youngsters and set new benchmarks. The partnership between AIFF and Performax is a testament to the brand’s unwavering commitment to elevate Indian sports to global prominence.
Dr Shaji Prabhakaran, Secretary General, AIFF, said, “We welcome our new kit partner, Performax, to the Indian Football family. I am sure the players and the teams will like the new kit and will be inspired to put their best on the pitch. I wish this new partnership between the AIFF and Performax all success.”
Performax, which aims to become the first Indian sportswear brand to create ripples globally, offers a wide range of products across apparel, footwear, and accessories tailored for multiple disciplines such as running, training, racquet sports and more. Over one year, Performax has partnered with several athletes such as Jasprit Bumrah, Ravi Dahiya, Harmilan Kaur, Manu Bhaker, Ridhi Phor, Yogesh Kathuniya, and Pramod Bhagat.
Nitesh Kumar, CEO, Performax & Trends Footwear, said, “This association is among a few in a series of initiatives we plan to undertake towards establishing Performax as the preferred activewear brand for our customers.”
Performax Activewear is present across 1,500+ stores in India. In addition, the brand is available on digital commerce platforms such as Ajio and JioMart. The official and fan merchandise will be available in Performax exclusive stores and at various retail partner stores across the country.
Also Read: Viacom18 – the new home of Indian football
Also Read: Stimac hoping for a strong show at old-friends reunion in King’s Cup
RFDL’s National Championship Preview: A Heated Battle as Football’s Brightest Stars Vie for Title Win in the Final Four Showdown
The National Championship of the elite U-21 youth tournament, the Reliance Foundation Development League (RFDL) begins on May 14, Tuesday, with four teams, i.e. defending champions Bengaluru FC, Muthoot FA, East Bengal…
RFDL is the ultimate scouting platform – Thangboi Singto, Hyderabad FC Head Coach
Hyderabad FC head coach, Thangboi Singto, hailed the Reliance Foundation Development League (RFDL) as the premier scouting ground for budding football players in India. As the 2023-24 season’s National Championship…
Punjab FC, East Bengal FC to lock horns in Reliance Foundation Development League 2023 – 24 final after emerging triumphant in semis
Bengaluru FC and Muthoot FA to fight out in the third-place playoff Mumbai, May 14: Punjab FC and East Bengal FC qualified for the final of the Reliance Foundation Development League…
Big brother, wonderful human being, the GOAT: Chhetri an inspiration to teammates
BHUBANESWAR: As the Indian senior men’s team gathered in the Kalinga Stadium gym for their session on Thursday morning, there was a hush in the room. Less than an hour ago,…
Sunil Chhetri: A glorious international career at a glance
Born: August 3, 1984 Debut on June 12, 2005: vs Pakistan (Quetta) Matches played: 150 (captain in 87 matches) Goals scored: 94 (Top goalscorer for India) Trophies Won– Achievements– Awards– Also Read: Big brother, wonderful…
Chembur United-Jupiter FC and GKW Ranger Ease Past in their Outing in MFA First Division
In an exhilarating showdown in the MFA First Division, Chembur United-Jupiter FC cruised past Companeroes SC with a comprehensive 4-0 victory, while GKW Rangers edged out MH Oranje FC with…
A beautiful dream will come to an end on June 6, says Sunil Chhetri
BHUBANESWAR: The journey that began in 2006 in the faraway city of Quetta in Pakistan, will finally come to an end in Kolkata on June 6, 2024, after an eventful 19…
RF Youth Sports / Reliance Developmental League
Punjab FC crowned RFDL 2023-24 Champions after beating East Bengal FC in final
Punjab FC players deserve the entire credit for helping us win the Reliance Foundation Development League 2023-24 season unbeaten: Coach Sankarlal Chakraborty Punjab FC became the Reliance Foundation Development League…
SSE BFC to conduct trials for U9 to U17 age group players
SSE BFC Soccer School will be conducting fresh trials this month for players aged below 17 to be part of their football program SSE BFC Soccer Schools is a football…
India Khelo Football Season 3 Trials for Mumbai and Thane are here
India Khelo Football (IKF) is back with Season 3 of its widely acclaimed trials with an aim to cover more than 50 cities this time around. After the resounding success…
Feature / Recommended / Trials
Mastering the Art of Football Trials: Key Pre-Trial Factors to Keep in Mind
Football trials are a critical juncture for aspiring players to showcase their skills and secure a spot in a team. To maximize your chances of success, it’s essential to tailor your approach based on your playing position as well as keeping in mind a few pre-trial factors.
Somaiya Sports Academy to conduct trials for MFA 2nd Division campaign
Somaiya Sports Academy is looking for passionate young football players for the Somaiya Sports Academy Football Team to compete in the MFA 2nd Division League 2023-2024. If selected, you will…
BFC Soccer Schools – Mumbai to conduct trials for U14 & U16 Girls
The BFC Soccer Schools Elite team girls’ trials are coming up in search of talented players from the U14 to U16 (Born 2009 and after) age groups into the club’s…
Opportunity to make the team: U.K.M. Kothrud FC conducts selection trials for girls team
Pune-based U.K.M. Kothrud FC has announced that they will be conducting selection trials for their girl’s team on 15th January 2023 The club welcomes all players to come and showcase…
The Sunday Football League Season 4 is back
The Sunday Football League is back with its fourth season, and it’s shaping up to be the best one yet. With eight talented teams competing at the Kes Kandivali turf, there…
BFC Soccer Schools Elite team trials in Feb
Bengaluru FC launched their Mumbai program last season with the Soccer Schools and Elite programs with its local partner Soccer Schools of Excellence (SSE). Bengaluru Football Club is a professional club…
India Khelo Football Season 2 Trials in Mumbai: A Chance to Kickstart Your Football Career
After conducting trials in 34 cities & villages across India, India Khelo Football is coming to Mumbai to hunt talent on 7th January. India Khelo Football kickstarted its season 2…
MFA / MFA Elite Premier League / Trials
Mumbai Customs to conduct trials for Elite League
Former champions Mumbai Customs will be holding open trials for the upcoming MFA Elite Corporate League (Elite Division) The 2019 MFA Elite Division champions Mumbai Customs are conducting open trials…