FC Goa rope-in long term sponsorship deals with Jockey and Kingfisher

by Rounak Majumdar November 1, 2019

FC Goa penned lucrative sponsorship deals with renowned brands Jockey and Kingfisher.

FC Goa have roped in Jockey India as an Official Partner of the club starting from the 2019/20 football season. The iconic innerwear and athleisure brand has agreed on a multi-year deal with the football club.

The partnership will see Jockey create a unique fan engagement zone on Matchday at the Jawaharlal Nehru Stadium in Fatorda, Goa. Jockey will also enhance fan experience by creating exciting digital content for FC Goa fans throughout the season.

Mr. Aditya Datta (Chief Operating Officer – FC Goa) quoted, “The club is delighted to be associated with Jockey. With our visions aligned at being trailblazers in our respective fields Jockey and FC Goa will partner to become the change they want to see. Jockey was clear about their focus being enhancing fan experience and building on fan culture in sport. As a club, that has always been our highest priority. We see real intent in this vision and our coming together was a natural fit.”

Mr. M.C. Cariappa, President – Sales & Marketing, Jockey India added, “Jockey is committed to the endeavour of exciting and inspiring customers to lead an active lifestyle. FC Goa’s passion for bringing Joga Bonito – the beautiful game to its followers in this gorgeous part of the country is right inline with Jockey’s vision of enhancing fan experience in India. Jockey and FC Goa are brands that believe in going all out to celebrate the spirit of the game both on and off the field. We see this partnership growing in strength in the coming years.”

On the other hand,  Kingfisher is back as the Associate Sponsor with the football club FC Goa for the 2019/20 season. This season of the Indian Super League will see the two sides step into their third year as partners.

Mr. Datta  said,  “On behalf of the FC Goa family, it gives me immense pleasure to announce that Kingfisher will back for a third season. The vision and values of the two companies are quite aligned. We have had a successful partnership over the last two seasons and I firmly believe that this coming season will yield even more success for the both of us.”

Mr Gurpreet singh (Head of Marketing), United Breweries Limited added “We are absolutely thrilled to announce Kingfisher’s association with Football Club Goa for the third year in a row. The partnership over the last two seasons has proven to be fruitful, and we look forward to engaging with the club’s fans for yet another exciting season. Goa’s love for football is unquestionable and it is our pleasure to be the dynamic club’s Associate Sponsor.”

Mr. Aditya Datta stressed on the power of continuity. He believes that FC Goa has been evident in their policy of retention in terms of their players and staff. It is now further invigorated by Kingfisher’s and Jockey’s extended partnership.

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