Kingfisher looks for ‘Good times’ in Indian Super League

by Chittu Shetty November 17, 2017

The King of Good Times – Kingfisher premium announced their association with two Indian Super League sides as a good times sponsor.

While FC Goa has been a force to reckon with in the ISL tournament, Bengaluru FC has been a top performer in the I-League and the only Indian club to reach the final of a continental competition. The Ten team football tournament which is in its fourth year will kick off on November 17, 2017 with Kingfisher Premium as the Good Times sponsor for these two teams.

Bringing the good times to football fans, Kingfisher will connect the Football enthusiasts through this association and develop a strong brand presence through various engaging activities. Football fan bases of the teams are ever increasing and are always enthusiastic about new associations and Kingfisher is excited to bring fans together through this partnership. 

Speaking on the association, Mr. Samar Singh Sheikhawat, Chief Marketing Officer, United Breweries Limited, said: “Kingfisher is known to associate with most of the major sporting events in the country and our long standing associations have helped us build a strong connect with our consumers. We see that football fever is catching up in the country and we would like to be a contributing factor in celebrating the glory of this amazing sport. We are extremely proud to be associated with two of the top franchises in the Indian Super League and our association aims to bring fans closer to the sport of football through the ‘Good Times’ experience that Kingfisher provides.”

Akshay Tandon, President, FC Goa, said: “We are pleased to get Kingfisher on board as a Principal Sponsor. The commercial appeal of Indian football is growing year-on-year and we are extremely happy to partner with a vibrant brand like Kingfisher, which embodies the spirit of Goa. Our association will elevate the experience for all FC Goa fans around the world with interesting activations and immersive content. Our endeavor is to derive maximum value for Kingfisher and our fans through our multi-year association.”

Bengaluru FC, COO, Mustafa Ghouse said the association was a perfect fit: “We’ve always given our fans something to celebrate about in winning four major titles in as many years of our existence. The Fortress is known for creating a terrific atmosphere and in so many ways, Kingfisher aligns with what Bengaluru FC has gone on to represent.”

As part of its association with the teams, Kingfisher will execute a 360-degree campaign with robust ATL elements like digital media & print advertising accompanied by on-ground presence at the matches and social media activation.

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