Hop onboard the Mumbai City FC Express
Team gets closer to its fans, branding on city’s local trains with message, ‘Jahaan Dhadakte Hai 2 crore Dil’.
Mumbai, 8th October 2015: In a first-of-its-kind effort to spread the spirit of football across the length of the city, Mumbai City FC players will now ride with millions of Mumbaikars, with branded bogies along the Central, Western and Harbour railway lines. With display branding across multiple trains on all three crucial lifelines of the Mumbai railway network, fans will now get to see their home team players greet them at multiple stations throughout the 2nd edition of Hero Indian Super League.
The football stars will adorn 36 panels on each line, and will reach over seven million fans daily. The train branding will feature players like Nicolas Anelka, Subrata Paul, Sunil Chhetri, Ashutosh Mehta and Keegan Pereira. Mumbai City FC’s message ‘Jahaan Dhadakte Hai 2 crore Dil’ is one that resonates with every Mumbaikar who is a Mumbai City FC fan, and feel a part of the larger journey as the team battle it out for the coveted ISL trophy.
On this exciting new initiative, Team owner, Mumbai City FC, Ranbir Kapoor said, “The local train is Mumbai’s lifeline. It makes the city what it is. Our club logo, in fact, features a local train and signifies the role it plays in every Mumbaikar’s life. The branding of these trains is our little way of paying tribute to the railways and connecting with the lifeline of the city.”
The 2nd edition of the Hero Indian Super League started on 3rd October in Chennai. Mumbai City FC will play their 2nd match against Kerala Blasters FC in Kochi on 10th October, and their first home match on 16th October at the fortress, DY Patil Stadium, Nerul, Mumbai.
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