Adidas launches #therewillbehaters campaign featuring James Rodriguez, Karim Benzema, Gareth Bale and Luis Suarez

The world’s No 1 football brand. adidas celebrates football and what it takes to become the a great bender of the ball through its latest campaign – #therewillbehaters”.

Featuring the very best of football – Real Madrid Striker – Karim Benzema, Midfielder – James Rodrigues, Winger –Gareth Bale and FC Barcelona’s Striker – Luis Suarez the campaign celebrates their passion for the sport.

Loved by the fans and hated by their opponents for their mastery of the game, they take being hated as the ultimate compliment. Each of these four players represent a different side of what it takes to be the best. While Gareth Bale is the epitome of hard work working on his physique and endurance since moving to the club, James is the ‘Golden Boy’ for whom 2014 has been the year of his dreams coming true. Benzema lives the high life on the field and off it and brings this energy to the game, while Suarez’s intensity and love for the ball drives him to be one of the most feared strikers in the world.

Adidas new campaign '#therewillbehaters' featuring  James Rodriguez,  Karim Benzema, Gareth Bale and Luis Suarez

Adidas new campaign ‘#therewillbehaters’ featuring James Rodriguez, Karim Benzema, Gareth Bale and Luis Suarez

This hate is central to the campaign since great players such as Benzema, Rodriquez, Bale and Suarez embrace the hatred on the field(from fans and opponents alike) and use it to their advantage. This is campaign is a tribute to the passion that drives players and fans alike.

#therewillbehaters” launched with a provocative new video featuring global football stars – Luis Suarez, Gareth Bale, James Rodriguez and Karim Benzema. The film, features the title track “Battle Royale (Haters Instrumental VIP)” by Apashe, which has been released to coincide with the launch of adidas’ new football footwearrange for 2015.

The Haters range – four boots each representing a side of the four players that make this campaign come alive – adizero f50, Predator Instinct, Nitrocharge and 11Pro. Each of these boots sit at the cutting edge of technology, ensuring you will deliver a “haters” performance when you step out onto the field.

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